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The creative economy is not only one of the most rapidly growing sectors of the world economy, it is also a highly transformative one in terms of income generation, job creation and export earnings.

Cultural and creative industries are major drivers of economies by capitalizing US $2,250 billion and creating 29.5 million jobs globally. In addition to economic benefits, the cultural and creative industries also generate merit to people-centered value, sustainable urban development, development of creativity and culture, and contribute to the achievement of 2030 Agenda. 

At the same time, creativity and culture also have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. Culture is both a driver and an enabler of human and sustainable development. It empowers people to take ownership of their own development, and stimulates the innovation and creativity which can drive inclusive and sustainable growth.

In this line, since January, the SDG Fund has started a series of initiatives to bring creative industries leaders at the forefront of sustainable development. Led by AD Group’s Chairman, Alberto Díez, through a pro-bono partnership and as SDG-F Global Advisor for Creative Industries and Sustainable Development, the SDG Fund is starting new alliances to deepen creative industries engagement in achieving SDGs through new and innovative approaches to SDGs.